Overall Interest in Sweepstakes Casinos in the United States
Nationwide Interest in Sweepstakes Casinos Has Increased Tenfold Since 2020
People are searching looking for sweepstakes casinos more than ever before. In 2024, the interest in terms is almost ten times higher than it was four years ago, and the upward trend keeps on going despite the slump that hit the industry in early 2024.
Sweepstakes Are Most Popular in Oklahoma
This state show the highest level of interest in sweepstakes casinos over the last 12 months. It’s closely followed by Arkansas and North Dakota.
States with high interest in sweepstakes casinos tend not to have legalized online casino gambling, which may explain their increased interest.
States With Legal Online Casino Gambling Attract Less Interest in Sweepstakes Casinos
Citizens of Delaware, Connecticut, Michigan, New Jersey, and Pennsylvania show relatively little interest in sweepstakes gaming.
The only exception is West Virginia, where sweepstakes casinos still manage to attract significant attention despite the availability of legal online gambling options.
Nationwide Sweepstakes Casino Statistics Between Mid 2023 and Mid 2024
Chumba Casino Is the Most Popular Online Sweepstakes Casino in the US
And that’s by a very large margin. It’s over six times more popular than the next runner-up, Luckyland Slots. The lead has dwindled over the course of this year, with the difference now being only 500%.
Chumba is still leading by a lot and holding steady, but other sweeps casinos are managing to catch up.
Chumba Casino Experienced a Massive Interest Dip in Early 2024
While it still reigns supreme, Chumba experienced an almost 50% dip in interest in January 2024, and it still hasn’t recovered.
While it’s not the only one, other casinos have managed to recover or even exceed their performance from before January.
The Competition is Much Stronger for Second Place
While Chumba Casino remains the clear leader in the sweepstakes casino market, the competition for second place is much more intense. Luckyland Slots, Zula Casino, High 5 Casino, Pulsz Casino, and Global Poker are all vying closely for this position.
Zula Casino Shows Meteoric Rise
Despite being one of the newest entrants to the scene, Zula Casino is skyrocketing. It barely stopped growing since its opening days in September 2023 and has managed to capture a significant portion of the market. Ranking just behind Global Poker in YoY interest.
What 2024 Brings for Sweepstakes Casinos
Chumba Is Holding Steady in 2024
Chumba shows no signs of recovery from its January dip in interest. Its massive lead is allowing it to still be massively ahead of the rest of the pack, but it’s also allowing others to start catching up.
Zula Is Closing the Gap With Chumba
If you look at a graph showing Chumba’s performance, everyone else looks like a flat line. However, if we zoom in, we can see that Zula Casino is well on its way to recovery from the January dip and is the closest one to Chumba Casino at the moment.
It’s currently most popular in Michigan, where interest in Zula actually exceeds interest in Chumba Casino.
Google Trends Show Almost 40% Less Interest in Global Poker During 2024
This year was not kind to Global Poker Sweepstakes Casino. Compared to the start of the year, it’s now 37% less popular on Google searches.
It’s strongest in Alaska, where it holds out well against Chumba, holding over half as much search interest as the dominant casino.
High 5 Casino Is Doing Better than Ever
Unlike most of its competitors, High 5 Casino didn’t suffer from the performance dip in January and continues to push past its limits.
While it currently ranks sixth on our YoY interest charts, it’s experiencing a steady upward trend and has overtaken Pulsz in mid-2024.
It remains strong in Montana, managing to outperform Chumba by a few points.
What’s Next For Sweepstakes Casinos in the US?
The analysis of sweepstakes casino popularity based on Google Trends data reveals a quickly growing market. While Chumba Casino is likely to continue to dominate, the new players are eager to shake up the status quo and may close the gap in the upcoming years.
High 5 Casino’s resilience and Zula Casino’s rapid rise, in particular, highlight the potential for new and existing players to capture more market share.
